On-page SEO, or optimizing your website to rank well in search results, can seem like it requires some crazy technical knowledge and an expensive subscription to an online service. But don’t worry—on-page SEO doesn’t have to be hard! In fact, if you understand the basics of what makes up a good website and the kind of content search engines love, you can easily do everything on your own. Keep reading to learn how On Page SEO for beginners.
Why On-Page SEO Is Important
First and foremost, on-page SEO is important because it helps you target your audience. After all, there’s no point in being on a website if people can’t find you! On-page search engine optimization also helps a website rank higher in search engines. By optimizing elements like title tags and meta descriptions (which are signals to Google), your site will rank higher than competitors who aren’t focusing on their on-page search engine optimization.
On-Page Search Engine Optimization
It can be hard to know where to start when you want to learn about on-page search engine optimization. It seems like there are endless factors, rules, best practices and other factors that affect a page’s position in search results. To help you get started and cut through all of these details, here is a simple breakdown of some very important on-page SEO elements every webmaster should consider: Title Tags & Meta Descriptions. H1 tags. Content length/frequency.
On-Page vs. Off-Page
Knowing On-Page and Off-Page SEO is one of those really helpful things, and also a skill you can use to impress your friends. Plus, it’s not that hard, so why not give it a shot? On-page SEO refers to all of your internal search engine optimization (SEO) efforts—things like title tags, meta descriptions, image alt text, etc.
On-page SEO can get a little confusing because it’s not as simple as one might think. There are actually seven elements of on-page SEO that you should be looking out for. These elements include, but aren’t limited to, meta titles and descriptions, alt tags on images, headers, URL slugs and much more. If you learn how to master these then you’ll have mastered on-page SEO.
Read more about On Page SEO Beginners Guide
The H1 tag is your best friend when it comes to On-Page SEO. Learn how to use and abuse tags like H2, H3, and H4. Write an in-depth post on how they impact your site’s rankings. Be sure to include screenshots and code examples so everyone can follow along easily. (Bonus: Include a table of On-Page Titles & Tags vs Search Engine Rankings)
A meta description is a 160-character summary of your web page’s content that appears in search engine results and is partially responsible for click-through rates (CTR). A well-written meta description can encourage searchers to click on your link. Meta descriptions are typically shared between pages, so it’s helpful to keep them consistent.
Links in Text
Every page of your website should have links that bring visitors to other parts of your site, and you should link out to relevant sites and pages on social media. Link building is one of the most important On Page SEO factors. Links that come from sites with good rankings are more valuable than those from lower-ranked sites, because they send more authority signals to search engines. However, links from reputable sources can give you a boost even if they’re not top-ranked.
Images on a Website (Alt Text)
Did you know that your website images have alt text? Alt text (short for alternative text) is a hidden piece of code that helps you optimize your on-page SEO. Alt text should be descriptive and include your keywords, but make sure it doesn’t read like spam. Because there are other on-page factors at play, don’t put all of your eggs in one basket; use alt tags alongside good off-page optimization techniques to rank highly!
All you have to do is check out your site’s source code, and then search for title tag and meta description. These are two of the easiest things to fix when it comes to on-page SEO. When you visit your page on a mobile device, you want to see both of these things highlighted in bold. We hope that On Page SEO for beginners proper guide in this article.